D01
Discover
Your business comes first.
A clear understanding of your current marketing position, your opportunities, and where to focus your efforts.
Daring Co. · Strategy first. Marketing with purpose.
Positioning first.
Then content. Then ads.
Your buyers decide a lot about you before the first call. Daring Co. helps founders, professional services firms, and small businesses build a clear presence on LinkedIn and Instagram, then turn it into leads with ads on Meta, Google, and LinkedIn.
Canada and BrazilEnglish · Français · Português
Our approach
The Daring Method™
A strategic approach to marketing, built around your business.
Effective marketing starts with understanding your business, not choosing a platform. Your goals, challenges, and opportunities shape every recommendation.
Four interconnected stages. One shared direction: your business goals.
A02
Align
One strategy. Shared objectives.
A clear, actionable marketing roadmap aligned with your business priorities, resources, and expectations.
R03
Reach
The right message. The right audience. The right channels.
A coordinated presence that strengthens your positioning, reaches relevant audiences, and creates opportunities for your business.
E04
Evolve
Measure. Learn. Improve.
Greater clarity about performance, better-informed decisions, and a strategy that continuously adapts to your business needs.
Services
A clear presence. A purposeful next step.
Build your foundation on Instagram and LinkedIn. Then reach the right buyers with paid media.
Build your foundation
Where most clients start
01One-time project
Instagram Profile Audit and Optimization
Your profile is what people check after a post or an ad. Make it clear who you help and what to do next, so more visitors become followers, DMs, and clients.
02Monthly
Instagram Content Strategy
Stop posting just to stay active. Give every post a purpose, with a feed built around your positioning and the buyers you want to reach.
03One-time project
LinkedIn Profile Audit and Optimization
Your profile is the page prospects check before replying or booking a call. Turn a vague first impression into a clear reason to start a conversation.
04Monthly
LinkedIn Content Strategy
You don't need to post every day. You need to post the right things, often enough that people remember you and arrive at the first call already trusting you.
Get leads with paid media
Campaign management · ad spend billed separately
05Monthly
Meta Ads Management
Reach people on Facebook and Instagram, and reconnect with visitors who saw your business but haven't reached out. A strong fit for local businesses and consumer offers.
06Monthly
Google Ads Management
Show up when someone is already searching for the problem you solve. Find the keywords that bring clients, and stop paying for those that don't.
07Monthly
LinkedIn Ads Management
Put your business in front of B2B decision makers by job title, company size, and industry, without waiting for them to discover you.
Your strategic partner
Work directly with Giovanna.
Business-first thinking, creative content, and performance-driven advertising. One founder connecting the bigger picture, with you involved throughout.
GB
Giovanna Buck
Founder & CEO
Bachelor of Business Administration at PUCPR with a financial and accounting background. Giovanna specializes in paid media management and content strategy, with hands-on growth experience leading campaigns across Canada and Brazil.
- Paid media
- Content strategy
- Business strategy
- Canada & Brazil
Not sure you're ready for ads? I'll tell you.
Paid media doesn't fix unclear positioning or a sales team that doesn't follow up. If those aren't in place yet, I'll say so before you spend a dollar. Sometimes the smartest first step is the profile audit.
Next step
Let's talk about where you are now.
Pricing is tailored to your needs and shared after our first meeting.